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Puraai was born in 2018 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; nally, they found inspiration for the brand during a trip in Japan.

At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle. Indeed, ラ is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.