United Standard directed by art director Giorgio di Salvo, was born in 2015 in Milan. Where the strength lies in the technical and multifunctional characteristics of all the products, offering a collection that enhances the practical element, as well as giving a strong attention to the aesthetic form.The brand was chosen both in terms of unitary standard, as an expression of a contemporary collective cultural consciousness, both of union of standards, as a combination of several distinct significant elements, moreover it is a street clothing line equally focused on accessories and clothing.