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Belstaff has been synonymous with adventure ever since it was founded in 1924 by Harry Grosberg and his father-in-law Eli Belovitch, who traversed the globe in search of innovative technologies. And that label has stuck. LITTLE may be known about Eli Belovitch and his son-in-law Harry Grosberg but their names will forever be linked to one of the most iconic clothing brands in history. For Belstaff, now owned by INEOS, owes its origins to those two men who set up a business in Stoke-on-Trent in 1924 – the same year that explorer George Mallory vanished on Mount Everest.
“Belstaff is, at its heart, a brand for those who want to push the limits,” said creative director Sean Lehnhardt-Moore.