Péro is a brand was born in India by the designer Aneeth Arora who produces fabrics and clothes, graduated in textiles from the National Institute of Design, Ahmedabad and graduated in fashion from the National Institute of Fashion Technology.
The brand takes the name of Péro which means "to wear" in Marwari, to choose in name according to the local language of Rajasthan to underline the typical aesthetics of the nation and to use local materials and skills, creating a product connected to people all over the world .
The realization of the fabrics is made using looms, worked separately by Indian craftsmen, so as to maintain the local tradition.
The resulting garment evokes a certain sense of culture where it came from.
This culture communicates internationally so that the wearer is equally comfortable on the streets of Paris or London, as he does here in India. The aspect does not concern an age group or a season, it is a mentality, a will to incorporate the natural style of the locals.