Family First Milano was born in 2015. It was idealized by two thirty-year-old Milanese, though with different interests who had never even met by chance. Creative director of the brand Giorgio Mallone has always been passionate about art and fashion and shows a strong creative character, while CEO and current sport manager Alessandro Zanchi reveals a strong entrepreneurial personality. Considering the brand’s background, it can be said that these creative ideas come from different but complementary worlds. Giorgio has found in art a get- together in which he can share, create and express his own nature.
