🚚 We ship in
💙 Free Shipping!
Shipping is € 19,00
Shipping is € 25,00
Shipping is € 30,00
Are you an EXTRA CE customer?
Enter the NOTAX code at the time of purchase: you will be automatically cleared of VAT!
The Don the Fuller brand is characterized by a dot placed on the back of the right rear pocket. The brand represents a product of very fine quality, manufactured respecting both the environment and the people who manufacture it.
The term "Don" identifies precisely the "italian character" of the jeans. "Don", indeed, is a prefix that insert before the name shows respect toward the person who receive it; used since the middle of the 13th century to indicate nobles of the patrician family of Milan and Naples, princes, dukes, marquises, ecclesiastics and religious, the "Don" term is the contraction of the word "donno" used already at the time of Dante Alighieri, which comes, in turn, from the word "dominus" which means sir, master.
Besides his honorific use, the prefix "Don" has been later used to name the diocesan priests of the Catholic Church. Famous are the "Don" in the italian literature, in the politic and also in the mafia: Don Rodrigo and Don Giovanni, Don Abbondio, Don Camillo, Don Vito Corleone in "The Godfather".
"Fuller" means "washer" in the english language, where in this case "washer" means someone who is capable in the "dye process".
"Don the Fuller", therefore, means, "the master of the washings" because the "look" of the jeans is characterized both by the research of the fabrics and very good raw materials and in the rare capability to produce valuable and fashionable washings.