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Shoes unisex PURAAI NEVE

€240,00 Regular price
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Eco-friendly and cruelty-free sneakers made entirely in Italy with 100% recycled products, stands out for its comfortable and basic fit perfect for every day, handcrafted by expert artisans.


  • Regular fit
  • Laces closure
  • Eco-friendly 
  • Cruelty-free
  • Printed fabric
  • Upper in recycled polyester + polyurethane Bio-based mass content
  • Insole: Ergonomic recycled base with natural cork on top
  • Outsole: Recycled rubber
  • Product color: White
  • Recycled and organic materials
  • Handcrafted 
  • Made in Italy


Puraai was born in 2018 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; nally, they found inspiration for the brand during a trip in Japan.

At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle. Indeed, ラ is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.