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James Perse since 15 years defines and exports in the world the lifestyle and the way of dressing of Southern California. Working as a young man in his father's boutique in Los Angeles, James grew up in contact with the avant-garde fashion from Europe and Asia, modern architecture and furniture design.
His passion for minimalist architecture mixed with the typical outdoor life of the west coast of the US, have inspired and influenced his idea of fashion and clothing: a very basic style, focused on details, that combines luxurious and high-quality materials with a casual look ready-to-wear, where elegance and comfort are enhanced.