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The name Camo comes from the abbreviation of "camouflage" idealized by Stefano Ughetti who describes the brand as a purpose, and its purpose is not to dress people, but to make them communicate with what they wear.
His career was born in a manufacturer of furnishing fabrics where in 2005 inaugurated Supersta, a menswear clothing concept store that later became the creative office of CAMO, born in 2007.
The characteristic of Camo's products is the freshness, the contemporaneity and the fact that they are purely made in Italy.